The American restaurant franchise brand SUBWAY will enter the Romanian market this year, with the first opening by the end of the year. The company estimates that, by 2015, the restaurant chain in Romania will be composed of 60 units.
 
"We want to open our first restaurant later this year. Right now the priority consists in looking for locations. Before the end of the year we plan to sell about 20 franchises," stated Martin Prince, director of regional development for SUBWAY Central and Eastern Europe.